Tuesday, June 05, 2007

Lala Shakes Things Up

Whoa... this one came out of left-field...

Lala.com to send songs directly to iPods - Yahoo! News: "PALO ALTO, Calif. - Entrepreneurs behind Silicon Valley startup Lala.com hope to transform the CD-swapping site into a music portal where members can download songs directly to their iPods, bypassing the computer hard drives where most music is stored.

The Palo Alto-based company has an agreement in principle to sell nearly 200,000 songs from Warner Music Group Corp. for 99 cents each, starting Tuesday. Members will also be able to play the Warner songs for free, and the company will pay Warner a penny each time someone listens to a song."

Interesting that they are populating your online library from the back-end (instead of you uploading) - this was something that was offered by MyPlay back in the '99 and they got sued for it. Part of the pitch to the labels (I’m assuming) is that the DRM-free AACs never reside on your hard drive. Sound like through a browser plug-in it goes from the cloud directly to your iPod (never going through iTunes). Not hard to copy stuff back off your ipod to a PC, but just a bit of a hassle.

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