AOL Music Gets Bold

aolmusic
Originally uploaded by jherskowitz

AOL Music launched their new Song pages this week (part of a rolling relaunch of the site), and I applaud the direction they are going lately (disregarding the overzealous ads I talked about a couple of weeks ago).

The legal mucketymucks over there have been slowly loosening their collars a bit and letting the product folks actually compete with the smaller players who don't ask permission, but rather forgiveness. First was the AIMtunes plug-in earlier this fall - which, to be honest, I was shocked that Legal let them launch. Now comes the new AOL Music song pages/player which includes a stay of execution for the once great - now on respiratory - AOL search property of SingingFish.

Basically, when you search for a song at AOL Music they first try to fulfill that request with a licensed/promotional copy of the song that they have secured from the labels. The new piece of the puzzle is that if they don't have it, they will present you a list of free-range MP3 search results. Those results are presented with a white play icon (versus blue icon of the AOL catalog songs)... click on it and it presents a list of possible matches that you can select and play.

They also do a nice job of merging the two sources.

Both official content and free-range MP3s are played back in the same pop-up player, and the assets can be mixed in the queue.




Next they need to be able to let users create a mixed playlist that they can embed and share... but I'm sure that is coming.

Shoutouts to Georgina, Grant and Dan.


The downside? The SingingFish fish ship basically has no captain. It used to be great but there is no one steering the ship anymore. AOL should reinvest in this (or similar) platform because right now too many songs are presented as being "found" but the links are dead. Let's hope they do... otherwise there is always Skreemr, Seeqpod and MP3Realm.

The King Has No Clothes (and is Dead). Long Live the King.

I have been on both sides of the subscription music business. I led the product group at AOL that acquired/relaunched AOL Music Now (unfortunately dealt away to Napster) - and I have subscribed to virtually all the competitors. I have been a big fan of the value proposition that subscription music business brings - in spite of itself and all the hoops it makes consumers jump through. If you haven't already, you should read some of my (ever-evolving) thoughts about the state of the market in some of my older posts.

But, as a consumer I have recently sworn off DRM (and Microsoft products/technologies in general to a large degree, but that's a different story) - after years of trying to convince myself and others that DRM is "no big deal". Admitting you have a problem is the first step to recovery, right? The turning point for me was the realization that people (like my wife) would have a portable player full of content (that I had to put on there for her) that would never play because all of the licenses were expired. With her being only a part-time computer user, the job would then fall on my shoulders to continually manage her player, download the tracks she wanted and keep it all working. Major pain in the ass.

And yes... Apple obviously uses/has used DRM for a long time too - but to their credit, they simplified the model so that you would never run into the issue of "dead" content on an iPod (since they don't do subscription they don't have to worry about renewing the licenses on a monthly basis).

I still give Rhapsody my $15/month - although I'm not sure for how long considering I broke down and got an iPhone (more on that later). Their issues (and those of the new "Rhapsody America") are the same as they have always been... subscription content doesn't play on an iPod/iPhone. And who in the marketplace doesn't want/have an iPod or iPhone? It's like the kids 30 years ago who's parents bought him a "Magnavox Odyssey2" video game system when the rest of the planet had an Atari 2600 (unfortunately, that was me).

I truly believe that a marketplace with ubiquitous high-speed IP access and multi-function mobile phones solves all of theses issues - but realistically that is still a couple of years off (keep an eye on Sprint... uh, I mean "Xohm"... and their 4G/WiMax rollout) for early adopters and probably 5+ years for the mass market.

So, until then my new digital music M.O. is iPhone + eMusic + DRMless MP3 purchases (some from iTunes even they are actually AAC files, some from gBox, some from Amazon) + free-range MP3 streaming and "acquisition" (SkreemR, Hype Machine, Seeqpod, etc.) + library sharing (via Simplify Media) + personalized streaming services (more on that soon). What the market really needs is a destination that aggregates all these options into a single place - there are a couple that are starting to do this now - and I'm sure more will follow (will it be Google?).

The two year AT&T contract that I had to sign for my iPhone will expire just as it is time to move back to an all-you-can eat subscription model....