Tuesday, April 03, 2007

Napster Passes 800K Subs

It seems like Napster's customer acquisition strategy is paying off for them. First they scooped up Virgin Digital's subscribers, then the 300,000+ subscribers that were near and dear to my heart...


Napster Offers Enthusiastic Revenue, Subscriber Snapshot — Digital Music News: "For Napster, the AOL Music Now acquisition helped to transform the subscription total completely."



This puts them out front in the subscriber race, followed by (in my approximation) Rhapsody, Ruckus, Yahoo Music Unlimited and MTV's Urge.

I actually don't think the shakeout is done yet. I'm guessing that we will see some more subscriber fire-sales from companies that don't want to invest anymore money chasing customers.

1 comment:

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