Monday, July 18, 2005

Music Videos May Be Coming to iPods - Yahoo! News

Music Videos May Be Coming to iPods - Yahoo! News Ah, the enigma that is known as Steve Jobs. Lots of stories the last couple of days regarding Apple's Video iPod plans. If true, then you've got to wonder about Jobs' credibility.

Here is a quote from Jobs' published by SeattlePI last year regarding the Video iPod rumors...

Responded Jobs: "You know one of the things that I say around Apple, I paraphrase Bill Clinton when he was running long ago, when he said, 'It's the economy stupid.' I say, 'It's the music, stupid.' We have to stay focused on the fact that people are buying these devices to listen to music. ... People love listening to music as a background activity when they're exercising, when they're commuting and when they're just hanging out. Music is a wonderful thing because A, it's music, and B, because it can be listened to as a background activity. And a lot of these other things that people are talking about building in, such as video and things like that, are foreground activities. You can't drive a car when you're watching a movie. You know? It's really hard. So we really are very focused on music because that's what we think the revolution is here."

This is exactly why I don't believe any of the latest feigned disinterest from Jobs' regarding a subscription music service. As he has a history of doing, I believe he will continue to spout "people don't want it" until he is ready to launch. Then he will position himself as the creator of all that is good and holy and grant the world the power to subscribe to a music service. Ugh.

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