Personal Technology -- Personal Technology from The Wall Street Journal.:
"In the quest to break Apple Computer's grip on the legal online music market, the best approach has seemed to be to try an entirely different model. Instead of selling individual songs outright for 99 cents each, as Apple does, some other companies are renting songs to users who pay a monthly subscription fee.
But the subscription services have had trouble gaining any real traction. So two big players, Yahoo and RealNetworks, are taking interesting steps to change the game. Yahoo has introduced a new service that's priced at just a third of what competing rental services charge, and Real is offering some music free to entice new customers.
I've been testing these two new services, and of the two, I strongly prefer the new Yahoo Music Unlimited to Real's revamped Rhapsody service. Yahoo's offering is bolder, and it works much better. In fact, even though it is still in a beta, or test, phase, I regard Yahoo Music as the new champ among subscription services. Whether it can dislodge Apple is another matter."
He says Yahoo is the new champ among subscription services, implying that they beat Napster. But he doesn't mention Napster in the writeup. I wish he had spent more time comparing the two new services to a service that has been out there with real customers - Napster.
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