Business 2.0 :: Online Article :: Converge Sense :: The Internet Is the Deejay: A nice piece by Om Malik in Business 2.0 on the power of social networks with respect to music recommendations. As I think I've babbled on about before, as users are exposed to 1.5+ million songs on-demand, the ability to surface compelling content to a consumer is the key to creating a differenatiatable music service.
"The most impressive thing about these 'social networks' is that the recommendations are rarely wrong. The huge number of users who have signed up for these services ensures that recommendations are spot-on most of the time. Having tried most of these services, I have a feeling that we have not yet seen the true potential of online recommendation engines. How about marrying one of these recommendation services with a subscription music service like Napster? That would guarantee that all the music on my Creative Zen suits my tastes, even if I'm not familiar with the artists or songs. "
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