Monday, April 28, 2008

Strands - Tying it All Together

I've been really quiet lately, and that is always the first sign that things at work are really humming along and keeping me busy. Lots of things are going on, and we are quickly approaching the time when we will unveil some of the new big pieces. But, leading up to that point are a number of new Strands releases that are quickly becoming available. To begin with, last week we announced that we were changing our brand from MyStrands to just "Strands".

We have also unveiled a new business solutions initiative that "delivers advanced social recommendation and personalization technology as an easy-to-use Strands hosted service that enables high quality individualized discovery and community features in your site."

Perhaps you've also seen us starting to bang the drum about the importance of data portability. We strongly believe that a user's taste data should be their own - and given that, they should be able to control who they share it with (or not).

What else? Well, since you asked...

Since we partnered with MTV to run partyStrands at their New Year's Event (on the big screen on Times Square), the website just got a shiny new facelift and has been rockin' large and small nightclubs and events across the country.

Also, a few weeks ago our Social Player won the MobileRules 08 "best multimedia application" award. And today we are announcing the last version of that application that adds the ability for users to send playcount data (aka "scrobble") from your mobile phone to in addition to

Strands Blog: "We have just released version 3.1 of Nokia’s Mobile Rules! 2008 winning application, MyStrands Social Player, which allows you to scrobble tracks to as you play music on your Symbian S60 3rd Edition and J2ME (optimized for Nokia S40) devices (download for S60 devices here and for S40 devices here). Recently listened tracks on your mobile device will now be available on your profile.

The MyStrands Social Player is a music player for mobile devices that lets you discover new music, connect with people, and share your tastes with friends. Version 3.1 works with Nokia S60 3rd edition or S40 devices (optimized for most recent Nokia S40 devices), which brings the MyStrands Social Player not only to 10s of millions of smart phones but to the true mass market of 100s of millions of Java devices.

Powered by Strands’ Recommender, MyStrands Social Player provides artist and song recommendations from over 6 million songs, automatically shows cover art and fully integrates with a social network of music enthusiasts.

The “Who’s Listening” feature lets you discover like-minded people who are listening to the same songs you are playing. You can send messages, see the listening histories of your friends, and keep an ear on what’s hot."

The next event in this year's award season for the Social Player is our nomination for a Mobile User Experience award. If you like what you see, vote for us!

Vote for us in the MEX Design Competition

This stuff is just the tip of the iceberg, with much more to come. I promise.

In the meantime, don't forget to enjoy your personalized music video channel on MyStrands.TV, or a personalized radio station of indie/unsigned artists (and upload your own band's stuff for inclusion), and of course - track your listening behavior, get personalized music recommendations, and much more at


Today we announced our acquisition of Expensr and the beta release of moneyStrands.

1 comment:

Louie said...

I love the new stuff and i like the data portability piece but it confuses me with respect to Strands. Can you give me a 1-2 sentence description of the goal of the company? Then i think i'll be able to appreciate all the pieces you guys are laying in place