Reuters was obviously covering the same conference as well, and have basically summed it up in this story:
Record labels' digital strategy -- do nothing - Yahoo! News: "So what are labels doing other than licensing their music to digital services that they hope will become successful? According to many service providers and industry analysts, the answer is -- nothing."
One thing that I found very useful in the conference was the use of Mozes. Basically, there was a large screen on stage during all of the keynotes that had an SMS number and code displayed. Attendees could send questions and comments to that number and within a few moments would be displayed on screen.
In some ways it's reminiscent of the PartyStrands service from MyStrands. Although they are focused on bars/nightclubs and giving the crowd a way to interact with each other, influence the DJ and basically create a temporal music micro-community.
No comments:
Post a Comment