NMA.co.uk: "Universal Music is ramping up its direct-to-consumer mobile strategy to add full-track downloads and music videos to its artists' WAP sites."
I know why the labels want to sell songs (and music videos) directly, but I think they are making a huge assumption that people, a.) know, or b.) care, what label their favorite bands are on. It's like telling me if I want to buy Oreos then I need to go to the Nabisco store and I've I want to buy Chips Ahoy then I have to go to buy them at the store that is owned by whoever the hell makes Chips Ahoy. So, in actuallity, I have to first go do research on who makes Chips Ahoy, THEN I can go to there store and buy them.