InformationWeek > Online Music > Consumers Ignoring Radio For The Web > June 7, 2005: "'Young adults are more inclined to go to the web than to traditional radio,' TechnoMetrica analyst Constantine Kambanis said. 'But we're also finding that the whole U.S. population is starting to prefer the web. The shift is going up the age brackets and down the economic ladder.' "
Another study pointing out that traditional broadcast radio is on the decline. The combination of new personlization technologies and recomendations engines are exposing consumers to "long tail" content that is highly targeted to their tastes. Say goodbye to the concept of "mass media" as consumers start to rebel against being spoon-fed the lowest common denominator of media swill that is being served to us by the traditional channels.