Report: Who Is Listening To Internet Radio?

Report: Who Is Listening To Internet Radio?: "A recently released report from Audio Graphics, compiled from over 45,000 responses by online radio listeners, offers a look at who is listening to radio on the Internet. Among the highlights:

• 57.7% hold a college or post-graduate degree
• 45.1% have an annual household income of $50,000+
• 46.8% work in technology, management, medical, or professional positions
• 56.1% find most new music on Internet radio
• 82.4% connect to the Internet via broadband
• 40.9% listen for 3 hours+ each listening session
• 81.6% claim their online station satisfies expectations by 80% or more
• 57.6% listen during morning, mid-day, afternoon, and late afternoon
• 56.1% say online advertising 'frequently' or 'sometimes' helps them make an offline purchase

The study was conducted over a four year period and combines the findings of 31 separate surveys."