Friday, June 10, 2005

Report: Who Is Listening To Internet Radio?

Report: Who Is Listening To Internet Radio?: "A recently released report from Audio Graphics, compiled from over 45,000 responses by online radio listeners, offers a look at who is listening to radio on the Internet. Among the highlights:

  • 57.7% hold a college or post-graduate degree
  • 45.1% have an annual household income of $50,000+
  • 46.8% work in technology, management, medical, or professional positions
  • 56.1% find most new music on Internet radio
  • 82.4% connect to the Internet via broadband
  • 40.9% listen for 3 hours+ each listening session
  • 81.6% claim their online station satisfies expectations by 80% or more
  • 57.6% listen during morning, mid-day, afternoon, and late afternoon
  • 56.1% say online advertising 'frequently' or 'sometimes' helps them make an offline purchase

The study was conducted over a four year period and combines the findings of 31 separate surveys."

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