AOL Music - When Ads Attack

I just went to go see what's been going on at AOL Music lately and was virtually accosted and groped inappropriately by Kohl's department store.

Now, I have no inherent dislikes of advertising... it is often a business necessity, and on rare occasion the ads are even enjoyable or personally relevant. Unfortunately, that was not the case today - and I sincerely hope that the site is broken and this is not working as intended. I went to the site with the intention of watching some music videos, so I landed on their home page and clicked the "videos" tab.

(Aside: I fully expect as a consumer that I will see ads on each of these pages, and expect at a site like AOL that I will most likely see some video pre- or post-roll every other video I watch.)

But, when it went to load the video "hub" page I was presented with a full-page interstitial. OK, not *that* horrific... many sites do that (a number of news sites comes to mind). The issue I have is that the interstitial was a video commercial for Kohl's department store! Considering I'm currently online using my AT&T wireless card the whole process freaked out my machine while the video buffered... there was no escape. Later, I finally got the "skip this ad" (about 30 seconds too late). My other issue? I have no interest in Kohl's. There is one down the street from me and I've never been in it. No interest, not relevant to me.

The question I have is... given all of the options for music videos out there would you (as a consumer) ever come back after experiencing this? It's one thing if you're the only game in town, it's quite another when you have new competitors every day.