Friday, December 15, 2006

eMusic for Sale?

PaidContent is reporting that they are hearing rumbles that eMusic may be for sale.

That would be big. I don't know particularly who would be the best/most likely suitor for them. It could be any of the current players that wanted to hedge against their DRM-strategies. Maybe a carrier? Maybe even Apple looking to absorb their closet competitor and simultaneously test a (pseudo) subscription model? Microsoft looking to jump start Zune? Techcrunch posted a story about Bill Gates' thoughts on DRM that maybe gives insight into why eMusic may be an interesting target. I have no idea, but it will be interesting to watch.

Here we go... this is the beginning of the great music service provider shakeout.

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