Target Aims At Music Subscriptions - Forbes.com: "Executives at major music labels who have seen Target's presentation say the offering, which will be powered by Seattle-based Loudeye (nasdaq: LOUD - news - people ), will offer both a 'tethered' service, which allows customers to use the service only on their PCs, as well as a 'portable' service, which allows users to move the tracks to compatible music players--which, notably, does not include the most popular digital music player, Apple's iPod. The portable service, sources say, will likely be priced somewhere between the $6.99 charged by Yahoo! for Yahoo! Music Unlimited and the $14.95 charged by RealNetworks and others for their portable services."
According to the story, Target thinks there niche in the market is appealing to mothers who purchase music for their families. I applaud the fact that Target's marketing muscle will help educate consumers on the benefits of subscription music service, but ultimately I don't Target is going to make much of an impact (at least for the first few years). Walmart is having the same problem...
There is something to be said for marketing to the "mothers who control their families' budget", however, I would agree that Target will have a hard time gaining traction with this offering. Best Buy has been pushing Rhapsody and Napster subscription services for over two years with moderate success (for Best Buy).
In any case, I don't recall ever buying music at Target or associating their brand with music..
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