Mashable has a story on Virb...
Coming from the makers of PureVolume, there’s also a strong musical element: a download called Virbtunes works like MOG or Last.fm, tracking the music you listen to in iTunes and making recommendations. And just like on MySpace, bands also have special pages from which you can grab tracks to populate a player on your own profile.
It's hard to fathom yet another network, but the folks at Unborn Media have done some really nice things with PureVolume (particularly with their design and UI). So, while it may have a hard time convincing anyone to switch (or create yet another profile) - I'm sure it will at least be one of the better looking ones.
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