A VC: Yottamusic - Rhapsody The Way I've Always Wanted It: "A service called Yottamusic launched. Yottamusic is basically a new front end on top of Rhapsody which has opened its web service."
I'm guessing that this can't be monetized beyond the affiliate dollars? Once/if advertising starts getting added, then the wrath of the labels will be felt as they demand their pound of flesh. I would actually think this would make Rhapsody nervous and potentially curb their openness in the future.