iTunes/iPod integration with the PS3? - Engadget - www.engadget.com: "File this under "rumour mill," but there's talk of Apple and Sony getting buddy buddy enough to work together on support for iTunes and iPod integration with the Sony PS3."
Whoa, this sounds completely crazy on one hand, but a Sony and Apple joining forces to battle Microsoft may make sense to some. It's no secret that Sony's efforts in portable players, proprietary formats and abandoned DRM schemes have left them desperately trying to figure out how to best get into the digital media game. Some have speculated that Apple may exit the hardware game completely and license their hardware designs to 3rd parties. Personally I don't buy it (yet) since the hardware is where they make the bulk of their money... BUT a PSP that syncs to iTunes and/or a Sony-branded iPod could certainly throw a new wrinkle into the quickly chaning landscape. I would assume we will here more this week at E3. I'll let you all know once I get out there.