Tuesday, August 23, 2005

Warner Music readies CD-free 'e-label' | CNET News.com

Warner Music readies CD-free 'e-label' | CNET News.com: "The e-label will permit recording artists to enjoy a 'supportive, lower-risk environment' without as much pressure for huge commercial hits, Bronfman said. In addition, artists signed to the e-label will retain copyright and ownership of their master recordings. "

It's nice to see that the major labels are starting to understand that the game is changing and they need to adapt. Digital distribution is killing the traditional "hits-driven" marketplace and creating true one-to-one marketing and distribution relationships around the long-tail content.

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