News is surfacing that Sony BMG is going to try (yet again) to a launch their own subscription music service. You know the saying about the "definition of insanity", right?
I don't get it at all. Where I used to think that Sony must have some well-thought out plan for their future (that I just didn't have visibility into), I now see them as just completely desperate, completely dis-"Connect"-ed, delusional label that has somehow convinced themselves that consumers know (and care) what label an artist is on.
Would you subscribe to a cable TV tier where you would only get access to shows produced by Ubu Productions (sit, ubu, sit.... good dog). Arguably, Ubu has stronger brand equity than Sony BMG and I still can't name what shows they produce.
It seems to me that these guys are just floating any idea to try and and stem the possibility of Apple beating to them to the punch (remember my 2008 predictions?) and taking what little semblance of power the labels once had in the music industry away from them.