Tuesday, November 20, 2007

AOL Music - When Ads Attack

I just went to go see what's been going on at AOL Music lately and was virtually accosted and groped inappropriately by Kohl's department store.

Now, I have no inherent dislikes of advertising... it is often a business necessity, and on rare occasion the ads are even enjoyable or personally relevant. Unfortunately, that was not the case today - and I sincerely hope that the site is broken and this is not working as intended. I went to the site with the intention of watching some music videos, so I landed on their home page and clicked the "videos" tab.

(Aside: I fully expect as a consumer that I will see ads on each of these pages, and expect at a site like AOL that I will most likely see some video pre- or post-roll every other video I watch.)

But, when it went to load the video "hub" page I was presented with a full-page interstitial. OK, not *that* horrific... many sites do that (a number of news sites comes to mind). The issue I have is that the interstitial was a video commercial for Kohl's department store! Considering I'm currently online using my AT&T wireless card the whole process freaked out my machine while the video buffered... there was no escape. Later, I finally got the "skip this ad" (about 30 seconds too late). My other issue? I have no interest in Kohl's. There is one down the street from me and I've never been in it. No interest, not relevant to me.

The question I have is... given all of the options for music videos out there would you (as a consumer) ever come back after experiencing this? It's one thing if you're the only game in town, it's quite another when you have new competitors every day.

1 comment:

Anonymous said...

I made the same comment to some people from advertising.com when I was at Dulles headquarters. The response I got was "What do people expect? Serving up videos costs money. People are just going to have to get used to it!" Huh? No! People will stop coming to your site. Duh!

One more comment. Check out AOL Video. The content is really pretty good but the search is unbelievably bad! I can spend 10 minutes searching for something I know is there before I find it.