Join the anti-ipod revolution! I'm not sure how well Sansa's guerilla marketing tactic will work, but I applaude the effort and the wish them the best. Don't get me wrong... I own an iPod. But found that it was like owning a CD player that would only play new CD's purchased from Circuit City (and I often like to shop at Best Buy too). So, now I have a nice portable hard-drive that I use to carry large files and backup data on.